LaLiga has reached an agreement to sponsor the Aramón Group ski resorts (Cerler, Formigal, Panticos, Javalambre and Valdelinares), thanks to which 22 Clubs of LaLiga and the Movistar LaLiga TV channel will have an important brand presence, with the objective to promote football among winter sports fans.
For a few days now, the shields of the 20 Clubs / SADs of LaLiga plus those of Zaragoza and Huesca, the 2 Aragonese clubs of LaLiga SmartBank, as well as messages can be observed at the resorts of Cerler, Formigal-Panticosa, Javalambre and Valdelinares. of Movistar LaLiga in the cable cars, domes, bollards, lathes and thermometers.
It is an initiative to promote LaLiga Clubs and the official channel of the competition among the visitors of Aramón, who these days enjoy their tracks coming from all corners of Spain and other international places.
Both Aramón and LaLiga share a vision for bringing sports and entertainment closer to their users, and both share values such as self-improvement, integrity and authenticity. This alliance will generate important synergies for the two organizations, and will provide great experiences for ski and soccer fans.
In addition to the brand presence for all seasons, different activations have been planned that will offer incredible experiences to skiers, such as Watch Parties to enjoy live on the slopes of the LaLiga Santander and LaLiga SmartBank games, skills games where to join the skiing and soccer, après-ski parties, etc.
Aramón represents the largest ski area in Spain and stands as the first business group of snow and mountain tourism, with 4 resorts, 289 km skiing, 25% of the market share and more than 1.2 million skiers. It is also the industry leader in engagement and growth of users in social networks. All of them will be a great exhibition for LaLiga Clubs.
In this sense, the collaboration between LaLiga and Aramón will also be extended to the digital level, where Aramón has 75,000 downloads of its app, combining the passion for football and skiing of all fans through various activations and games. Javier Tebas, president of LaLiga said that
"LaLiga is much more than football, it is entertainment, so being able to be present on the slopes of Aramón, where sport and entertainment come together every ski season, is a great opportunity for all the clubs that form LaLiga"
For his part, Antonio Gericó, general director of the Aramón group, was proud of the agreement reaching with
“One of the great entertainment partners. This union supposes a great advantage for the promotion of the sport and of values that go united to him, like the overcoming, the effort, the plurality or the companionship ”.