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Record season on Esquiades.com: winter 2025-26 in figures

Published: Apr. 24, 2026

Content

1 A new all-time record: we took 156,575 skiers to the snow.

2 Skiers make their bookings by cell phone More than 54%!

3 The international boom: Esquiades.com multiplies by more than 2 its bookings outside Spain.

4 The 5 best rated resorts by our customers

5 Esquiades.com skier's radiography How are our customers?

6 Yes, we are the largest skiing community in Spain.

7 It is very important to offer you 24/7 customer service. Thanks to our involvement, 97% would repeat!

8 We repeat our Après-Ski party in Alpe d'Huez: second edition and with guest artists!

9 What's next?

The snow is gone, but the data remains. With the official closing of the 2025-26 season, on Esquiades.com we take stock... and we couldn't be happier.

It has been, without exaggeration, the best season in our history: more skiers than ever, an unprecedented international leap and a community that does not stop growing.

Would you like to see the numbers in detail? We have prepared our annual infographic with all the milestones. Let's go there!

View Infographic 25/26

A new all-time record: we took 156,575 skiers to the snow.

Let's start with the data that makes us most excited: this season 156,575 skiers have traveled to the snow with Esquiades.com. This is the highest figure ever recorded by the brand and represents a significant increase over the 145,435 of winter 2024-25.

To put it in context: if we look at the last seven winters, only 2022-23 had come close (with 150,364). 2025-26 breaks the ceiling and marks a new high in skiers mobilized by our website and app.

What explains it? A perfect combination: generous weather until almost the closure of resorts, a wider international offer than ever and a community that increasingly relies on us to organize their mountain holiday.

Skiers make their bookings by cell phone More than 54%!

The traffic numbers confirm a trend we saw coming: mobile is king. This season we have exceeded 5.8 million visits between web and app (+30.16% compared to 2024-25) and, most interestingly, 54.99% of bookings have already been closed from a mobile device (app or mobile web), compared to 52.25% last year.

Behind these data there are more than 24 years perfecting the digital experience: an increasingly accurate search engine, more complete resort cards, a simplified booking process and an app that we improve season after season. If you haven't tried it yet, you 'll save time on your next booking;)

Download APP

The international boom: Esquiades.com multiplies by more than 2 its bookings outside Spain.

If there is a headline that defines the 2025-26 season, it is this: our international bookings have grown by 145.46%. We have gone from 3,370 to 8,272 bookings made from outside Spain, a figure that validates years of work on Esquiades.com's internationalization project.

The website is available in 7 languages (Spanish, Catalan, English, French, Portuguese, German and Italian) and in the screenshot of the infographic you can see which are the fastest growing markets.

This international push is also noticeable in the destinations: the resorts of the French Alps and the French Pyrenees are the ones with the highest number of bookings compared to last year. Saint-Lary-Soulan is the best example, with a +126.7% increase (from 165 to 374 bookings). It is followed by other resorts with growth of +99.1% and +25.9%.

If you want to take a look at our international accounts you can follow us @esquiades_en on Instagram.

This is our International account on Instagram

The 5 best rated resorts by our customers

One of the sections that skiers consult the most when deciding on a destination is the ranking of ratings. These have been the five best rated resorts by customers who have already traveled with us:

The ratings correspond to resorts with a minimum of 100 accumulated reviews (not only from this season).

Esquiades.com skier's radiography How are our customers?

We know who you are and how you travel, because each booking gives us clues to better adjust the offer. This is the average profile of the Esquiades customer in 2025-26:

The slight increase in the average ticket responds both to a more international and premium offer and to the increased contracting of extras. There are fewer and fewer "hotel only" bookings and more complete packs with associated services.

Yes, we are the largest skiing community in Spain.

With 222,414 followers among all our platforms (+7.54% vs. last season), we continue to be the largest online community dedicated to skiing in our country . And what makes us most happy is that it is not only growing in number, but also in interaction.

Figures by channel:

Our most viral post of the season reached 551,200 people, exceeded 988,000 reproductions and generated more than 6,300 interactions. Thanks to all of you who comment, share and message us!

And if you prefer to receive the best offers directly in your inbox, our Newsletter has already reached 291,336 subscribers (an impressive +47.29% compared to last season), with an open rate of 39%. Well above the industry average, it goes without saying ;)

It is very important to offer you 24/7 customer service. Thanks to our involvement, 97% would repeat!

Behind every booking there is a team of people attending to doubts, suggestions and procedures 24 hours a day, 365 days a year and in 7 languages. These are the figures of our customer service team this season:

And the result? 97% of our customers say they would book again with Esquiades.com. In addition, we continue to be a highly rated brand on external platforms: 4.7 on Trustpilot, 4.5 on Google, 4.5 on Google Play and 4.7 on App Store. Thanks for every star <3

We repeat our Après-Ski party in Alpe d'Huez: second edition and with guest artists!

On December 7, 2025 we celebrated the 2nd edition of our Après-Ski exclusive for customers at La Folie Douce (Alpe d'Huez). Repeating an event is easy; repeating it better, not so much... and the data confirms that we nailed it:

Everything points to the fact thon Esquiades.com Après-Ski is here to stay. Will you be at the 3rd edition?

What's next?

The 2025-26 season leaves us with record numbers, a bigger community and a consolidated international project. Thanks to every person who has booked with us, to every opinion, to every message on networks and to every call to our team: you are the ones who make all this possible.

Next season is already underway. If you want to get a head start and book before anyone else, take a look at the first 2026-27 offers:

2026-27 season offers

And, as always, here is the complete 2025-26 infographic with all the details.

View Infographic 25/26

Source: Esquiades.com CRM and Google Analytics. Data corresponding to the period between May 1, 2025 and April 13, 2026.

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