Austria closes a successful ski season with record-breaking results

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Austria closes a successful ski season with record-breaking results

Published: May. 5, 2026

Austria has closed its winter tourism season with some 54 million ski days sold. A figure that the Austrian Cable Car Association describes as successful, in a season that also celebrated the 100th anniversary of the first cable car in the country.

In the absence of finalizing all the exact data provided by all the Austrian resorts, these 54 million at the moment equal the season after COVID, which coincided with the desire to ski and a winter generous in snowfall, although that figure could even be exceeded.

Given the very poor season in the United States, it is likely that Austria will again this season be the destination with the most sold ski days in the world.

Skiing in Austria

However, the balance sheet presented last week at the Austrian Federal Economic Chamber by Franz Hörl, president of the Austrian Cable Car Association, highlighted the great importance of snow production, especially at the beginning of the season.

Hörl emphasized the importance of an early start to the ski season. Whereas until a few decades ago it was January that was the peak of the season, now it is in November that ski enthusiasts want to start skiing. In April, however, attendance drops sharply,

"Economically, the winter season does not start in January, but in November and December. In these two months alone, Austria's mountain regions recorded around 12.2 million overnight stays in 2025 (8.7 million of which were skiers), a record number compared to previous years."

According to the President of the Austrian Cable Cars, in those two months of November and December, €1.2 billion is generated in those mountain destinations, with skiing, freeriding and snowboarding being the main cause of travel. It is estimated that around 71% of overnight stays in the valleys are generated by winter sports,

"The availability of snow on the slopes is one of the most important decision criteria when choosing a ski resort; without the necessary conditions, a large proportion of visitors will not come. Without the production of artificial snow, much of the activity this early season would not have been possible."

Specifically, according to data handled by the Austrian Cable Car Association, without that early season snow production, in addition to losing around those 8.7 million overnight stays, 10.4 million ski days would also have been lost. The economic consequences would have been enormous: with an average spending of 264 euros per day on the slopes, this would have meant a loss of gross revenue of around 2.74 billion euros, Franz Hörn explained.

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