LaLiga and Aramón join forces to reinforce the positive values of sport

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LaLiga and Aramón join forces to reinforce the positive values of sport

Published: Dec 28, 2021

LaLiga will have visibility in the ski resorts of the Aramón Group, thanks to which 22 LaLiga Clubs will have an important brand presence with the aim of promoting Spanish football among winter sports fans. The Cerler, Formigal-Panticosa, Javalambre and Valdelinares resorts will dress their cable cars, lift terminals, bollards, winches and shield thermometers, with the 20 LaLiga Santander clubs, in addition to the two Aragonese teams, Real Zaragoza and SD Huesca, who compete in LaLiga SmartBank.

The objective of the agreement between Aramón and LaLiga is to bring sport, entertainment and emotion closer to the customers of these ski resorts, in addition to transmitting the positive values of sport. With the presence of the brand throughout the seasons, Aramón will carry out raffles for exclusive LaLiga products among its skiers and users through its social networks, its official application, which has 50,000 downloads, digital screens or its own website. For its part, LaLiga will have Ski Passes to raffle among users of its digital ecosystem, which now exceeds 140 million, on 16 platforms and 15 different languages on its social networks.

Aramón represents the largest skiable area in Spain and stands as the leading snow and mountain tourism business group, with 4 resorts, 289 skiable kilometres, 25% of the market share and more than 1.2 million skiers.

Both brands are very satisfied with the implementation of this agreement and hope to infect all Aramón skiers with the positive values of the sport.

This is the second collaboration between the two entities, after the one they signed last year with the aim of promoting football among ski fans and customers of the Aramón winter resorts.