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Aramón ends the winter season with nearly 1,100,000 skiers

Published: Apr 11, 2023

Content

1 The season was launched on December 3, 2022 in Formigal

2 The digital experience in Aramón, one of the favourites among athletes

3 Experiences beyond skiing, one of the great values of the Aramón resorts

4 Sport for all people, among Aramón's priorities

5 Ski resorts linked to musical culture

Aramon Formigal

The winter centers of the Aragonese Pyrenees (those of Teruel finished a few weeks ago) included in the Aramón group have finished the ski season this weekend making a satisfactory balance.

With a figure that is close to 1,100,000 skiers, the influx of the Group is consolidated, maintaining its position as one of the favourite winter destinations in the national market.

Cerler on January 25

The season was launched on December 3, 2022 in Formigal

The first snowfalls, at the end of November, allowed the season to start on December 3 in Formigal – Panticosa and on December 6, in Cerler. At Christmas, although the weather conditions were not favourable, both stations remained open. The intense work to keep the winter resorts in the best conditions favored the tourism ski area of the Benasque and Tena valleys to maintain these significant dates of high occupancy.

The snow that has fallen and the low temperatures registered as of January 8 have provided exceptional snow quality in almost the entire ski area of the resorts. These conditions were maintained until the middle of March and the influx of skiers was exceptional, especially on weekends in a month of February that has been described as 'record'.. These figures were reflected in the territory and the Tena Valley, for example, registered the highest tourist occupancy figures on those dates, above other winter destinations.

The snowfall in January left the slopes of Formigal in a great state of quality and quantity of snow

For their part, the Javalambre and Valdelinares stations, with a significant absence of rainfall, opened their doors in January. In both centers a great effort was made to start up the facilities and when the conditions were favourable, one hundred percent of their skiable areas were snowed with a historic result in terms of the influx of skiers , especially in February.

The Viajes Aramón agency has also contributed to all of this, setting a record for travellers and users of services of the tourist companies in the valleys in which Aramón operates this season.

The Aramón Group, at the end of this season, has exceeded the average number of skiers in the last ten seasons , confirming its role as the economic and social engine of the valleys where its resorts are located.

The Javalambre slopes in Teruel

The digital experience in Aramón, one of the favourites among athletes

The Grupo Aramón app has positioned itself as one of the main channels for recharging ski passes. Of all the digital recharges that customers have made, 47% have been done through the platform. This tool, which provides skiers with numerous data on their experience, is the third most downloaded sports app in Spain.

Throughout the ski season, more than 720,000 app sessions have been opened on different ski days. In addition, the data provided by this tool indicates that its users have covered around half a million kilometres in the Group's stations and that their favourite slopes are Anayet, in Formigal-Panticosa; Basibe in Cerler; Amanaderos in Javalambre and Bambolia in Valdelinares.

Valdelinares at the best moment of the season

Experiences beyond skiing, one of the great values of the Aramón resorts

As "experts in fun", the Aramón Group has celebrated activities that go beyond skiing. Thus, the experiences of sleeping under the stars - Las Mugas - dining in a unique setting at 1,900 meters above sea level - La Glera or El Bosque - or sliding on a sled down the slopes - Tobogganing or Snowy Sleighs - allow you to experience the ski resorts and the landscapes, in another way. This season it has become clear that, in addition to skiing, special activities attract a very wide range of skiers.

The 'Learn to ski' program has been very well received with a large number of people who have learned to ski for free in Javalambre and more than 600,000 hits of the audiovisual 'pills' created to offer advice, through the Youtube channel of Aramón and his social networks, and from the hand of Ibercaja, to those who take their first steps in skiing.

In addition, all the resorts have held events on designated dates such as New Year's chimes and torchlight descents, Carnival costume contests, Valentine's Day or World Snow Day with little skiers.

formigal

Sport for all people, among Aramón's priorities

The Aramón Group has organized competitions and sporting events at its stations as a way of promoting sport and developing athletes.

During the 22-23 season , the initial calendar of tests has been maintained and the stations have hosted some twenty official sports competitions in different categories and modalities, highlighting, among others, the Pitarroy Trophy in Cerler and the 1st phase of the Spanish Cup of alpine ski U-14 and U-16. To these are added the social trophies and events that allow thousands of skiers to excel in each test and coexist promoting the values of the sport from the ski resorts.

The Aramón Training Center, a pool of ski teachers, is already a reference center for carrying out entrance tests and official Sports Technician courses in medium and higher grades that certify the professionalism of the ski school instructors. This season, more than 260 applicants and students have passed through the centers of Cerler, Formigal and Teruel.

With the distribution of the Training Center in the different winter centers, it is easier for young people who live in the territory to have close access to training for professional development through skiing.

Pitarroy Trophy in Cerler. Photo RFEDI/Spainsnow FADI Aragon

Ski resorts linked to musical culture

The cultural and musical activity of Aramón is getting stronger and this year it has opted for it with a great jump in the programming and the number of spaces for music. The list of international artists has put Marchica, especially, at the level of the great halls and dance music festivals. This après-ski program has included producers and djs of the stature of Claptone, Morten, Acraze, Yves, Nervo, Quintino or Carlos Jean.

In addition to major events such as Nevalia, the Bresh party, live music has had great protagonists such as Taburete, with its surprise concert with Mar de Frades, or Loquillo, with the concert as part of the Vive Latino Snow Weekend that was held in Panticosa .

Marchica

Remáscaro , in Cerler, also consolidates its space in the Benasque Valley and Valdelinares has held a successful first edition of the Valdelinares Winter Session.

In addition to après-ski, music has been the protagonist around the slopes, especially on the Cabaña Garmet Lounge by Mar de Frades terraces and the Boutique Sarrios by Veuve Clicquot terrace, where around twenty DJs have performed, including that include names like David Penn, Cristina Tosio, Maya or Juan Valente.

Aramón has been formed in winter by a team of 1,135 workers in high season and a group of collaborators with whom they share their goals. Now, as a company that reinvests all its profits in the activity itself, it is entering a planning period so that the impact of the activity in the territory continues to grow next season.

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