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grouper_id | It is used to distinguish users with statistical files. | 1 month |
all_skiers | It is used to distinguish if all the users in the booking go to ski or if there is someone who does not. | 1 day |
user | Cookie necessary to keep the user's session active once it has been logged into our system. | 1 day |
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SOCS | Used to store the user's status regarding their cookie choices. | 13 months | ||
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TikTok | user_web_token | Used to authenticate and maintain the user's session on the TikTok web platform. | TikTok | 13 months |
Countries
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Content
As every year, from the Esquiades.com team we show you how the ski season has been in the form of data with a special infographic. Get ready!
We know that one of the most exciting times of the year is planning what your next ski destination will be, find a good deal on Esquiades.com and put on your skis to enjoy some well-deserved runs. We do our best to make you live that experience! It fills us with satisfaction to see how more and more people choose us to organize their ski holiday.
This season 2024-25 we have shared 145,435 skiers.
As you know, during the season the weather has been with us until almost the end, we have closed the slopes in style!
This year also more than 4 million people have entered our website to take a look at our offers and content to organize their ski holiday.
Thanks to the constant improvement of our APP, we have also increased visits by 10.52% over the previous year, as well as bookings made from the APP or mobile devices. And you, where do you visit us from, web or app?
In the screenshot of our infographic, you can also see the number of bookings we have obtained this season and the ratings of the reviews of our customers after returning from their holiday.
As you can see, we have obtained 8.86% more bookings compared to the previous season, great! But in terms of reviews we are down 5.4%. When you travel, we encourage you to share your experience with us, we love to receive your feedback!
Below we also leave you the screenshot of the App and Web data, where you can see the score we have on both Android and iOS :)
On our website you can find the best resorts rated by skier customers who have visited them. This will help you decide your next holiday with first hand information from people like you ;) Take note!
As you know from previous years, from Esquiades.com we work hard to offer you new ski destinations every season.
This year, the hard work and effort of the team has brought us 3,739 bookings in international ski resorts this season, 28.09% more than last season!
"Go hard or go home", is something we say a lot in the office. The quick translation would be "Go hard or go home". And what does that mean? Well, we like to think big and make it happen. That's why we are very excited about our project of internationalization of Esquiades.com.
For some time now you can find our website in 7 international languages: English, French, Portuguese, German and Italian. What a great experience!
This season 24-25 we have had 805,801 web visits outside Spain, 23.80% less than 23-24 and a total of 3,370 bookings,19.16% more than last season!
❆ Did you know our Instagram account @esquiades_en? Here you can find quality content in English only :)
Thanks to our community, we continue to grow and refine what we offer, better understanding your tastes and needs season after season. This allows us to design ski holiday packages and mountain accommodations for different styles of travellers.
You're sure to identify with one of them!
As you can see, most of them travel as a family (38%), with friends (23%) and as a couple (21%). They are usually short holidays around 3 nights and book their ski holiday about 36 days in advance.
Did you know that on Esquiades.com you can also choose the option of booking only the hotel (without ski passes)? 7,46% of the bookings this season 24/25 are only for accommodation in ski destinations, but without the ski pass included.
The origin of our customers is mainly from Spain, although the number of international customers who book with us is increasing every year.
Although we have a lot of complements on the web, the most popular ones are: equipment rental (43.85% of our customers book it) and ski insurance (41.34%).
There are skiers who prefer this flexibility, or new users who simply want to see the snow or a mountain holiday!
During the 2024-25 season, we continue to see an increase in the cost of living, something that is also reflected in the price of ski bookings. This increase is partly due to our increasingly international offer, attracting skiers from different parts of the world, and to the fact that we include a greater variety of services and complements in each booking.
Not part of our social media community yet? It's the perfect time to join! We have a very active and passionate group of skiers, and we love to be in direct contact with you.
From our networks we share updates on where it's snowing, we do live broadcasts, show the state of the slopes, report on activities and interesting places, give the weather forecast for the weekend and many more surprises!
Yes, we also publish a lot of DRAWINGS and announce exclusive offers.
All these contents worked with care have caused a furor this year, because it is incredible the strong increase we have experienced in all of them, especially in Instagram and Tik Tok.
Globally, in social networks this year we have grown by 14.62% compared to last season. Just successes!
Another channel that works wonders for us and that many customers value is the Newsletter. An email with offers, special prices, valuable information, sweepstakes... We have up to 197,795 skiers subscribed!
We send it every two weeks during the ski season (except when there are snowfalls, then we might send an email more often than the previous one, but for a good reason!)
Our open rate is 39%. Amazing, isn't it?
Exactly 97% of our customers would book again with Esquiades.com! As we have mentioned before, we have personalized customer service 24 hours a day, 365 days a year, and we attend you in 7 languages, we are here for you!
In addition, we are also rated on other platforms such as: Trustpilot (4.7), Google (4.5), Google Play (4.6) and App Store (4.7), and all of them with a score of 5, great!
Thanks for sticking with us for another year and being part of this adventure! We leave you the full infographic so you don't miss any detail, along with a link where you can discover all the offers available for the 2025-26 season.