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Where do you want to ski?

How are customers of Esquiades.co.uk?

Published: May 8, 2017

Content

1 About 20,000 surveys

2 The ten best ski resorts, according to Esquiades.com customers

3 It is skiing and more is spent

4 Where do Esquiades.com users come from?

5 Boom of mobile devices and tablets

6 Priority in trip planning

On May 1, with the closure of the Masella ski resort, the 2016-2017 snow season was finally coming to an end. At this point, Esquiades.com presents a report based, among other data, on more than 20,000 surveys received from snow travelers between December 2016 and April 2017.

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The analysis reflects, first, the degree of satisfaction of Esquiades.com users based on multiple parameters, such as ski slopes, catering, ski lifts and Wi-Fi connection of winter resorts, between others.

Secondly, the habits and trends of the skier customer are collected, after an exhaustive analysis of the data obtained from the almost 132,240 skiers who, during the last year, have trusted Esquiades.com, placing it as a travel agency to the leading snow in Spain.

About 20,000 surveys

Of the almost 20,000 extracted throughout the 2016-2017 season, it has been obtained that 97% of users would book with Esquiades.com.

On the other hand, the figures determine that 33% of customers have traveled with their partner, 28% with friends and 27% with family, compared with 2% of skiers who have traveled alone.

The ten best ski resorts, according to Esquiades.com customers

Esquiades.com customer reviews also allow you to know the best rated ski resorts on the peninsula. According to the surveys mentioned above, the ranking of this season (added to the global) is led by Grandvalira (with a score of 8.2, based on 8,803 opinions), accompanied by Baqueira Beret (8.1 and 217 opinions), Cerler (note 8.0 with 779 opinions) and Boí Taüll (7.9 and 696 opinions in total).

With an average score of 7.8, they are followed by Vallnord (2,641 reviews), Ordino Arcalís (575 reviews) and Pal Arinsal (1,315 reviews). The top 10 is completed by Formigal (7.6, 1489 reviews), Port Ainé (7.5, 1,100 reviews) and Sierra Nevada (7.5, 638 reviews).

It is skiing and more is spent

The average investment of Esquiades.com customers stands at 615.03 euros per reservation, which represents an increase of 2.33% compared to last year. All this seems to show that winter sports are increasingly popular and less exclusive.

Where do Esquiades.com users come from?

In the analysis, the geographical origin of the users who have traveled with Esquiades.com , translated in the number of reservations by origin of the traveler, reflected in the following table is also detailed :

cities src = "http://www.esquiades.com/blog/wp-content/uploads/2017/05/ciudades.png" width = "600" />

Boom of mobile devices and tablets

Specifically, the sales volume of Esquiades.com through mobile devices and tablets has skyrocketed compared to 2016: on iOS devices, the increase translates into approximately 39% more purchases, and on Android systems, in more of 40%.

These figures warn of a trend that will become even more acute in the coming years: as the use of smartphones increases , many consumers decide to book their trips through these devices. That is why the Esquiades.com website and its mobile applications opt, increasingly, for a responsive and intuitive design .

Priority in trip planning

As it has been happening in the snow sector, the months with the highest sales volume of the 2016-2017 season are the following: January (32% of total sales), February (18%) and March (11 %). Therefore, in just three months, up to 70% of the total travel contracting of Esquiades.com is concentrated

However, the results also reflect certain variations in travel hiring periods. Thus, the months with the highest increase in sales compared to the previous season, have been November and December , with 20% and 26% more reserves, respectively. September is also a remarkable month (with an increase of almost 12% in sales compared to September 2015).

This latest fact proves that ski lovers book their stays and plan the trip more and more in advance. In fact, if the sales of September 2016 are compared with those of February 2017 (which decreased by 17% compared to the previous year), the figures speak for themselves: Esquiades.com customers plan their escape to the Snow with more months of anticipation in relation to the 2015 data.

Finally, it is also necessary to point out the increase (20.17%) experienced by the reserves made during the summer period (from July to September), compared to the previous season.

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