Sierra Nevada closes a season with record ski area open day

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Sierra Nevada closes a season with record ski area open day

Published: Apr 27, 2017

Content

1 Sierra Nevada bets on sports competitions

Sierra Nevada closed last Sunday, April 23, the 2016-2017 season, one of the best in its history, with 955,521 skiers and 195,293 non-skier users.

These figures (the second best of the decade, only surpassed by the season 2008/2009, that lasted one month more), reflect a strong increase with respect to the previous campaign, that was badly weighed by the lack of snow in its beginning.

All the opposite of the recently completed one, in which December laid the foundations of what has ended up being a great ski season 2016/2017, which lasted 146 days and has been characterized by the use of natural snow, which has Allowed the resort to have broken its record in open skiable surface, with an average of 80 kilometres of slopes open to the public by day of skiing.

SIERRA NEVADA

The influx of skiers during the week

One of the most significant elements of the season has been the increase in the influx of skiers during the week. From an average of 4,647 skiers per day (from Monday to Friday), it has increased to 5,902 during the week, an increase of 22 percent justified, among other things, by school skiing campaigns and commercial actions with major international markets .

In addition, the commercial actions of the resort (a total of 28 fairs, 1,443 business contacts, 40 familiarization holidays and 12 press trips) have allowed to consolidate the origins of the users, with the result that the national (very recovered) And international standards remain stable.

The Granada ski resort has been present in 10 international markets, with a total of 26 actions that have generated more than 580 professional contacts; The markets of the United Kingdom (8), Poland (4), Nordic countries (4), Ireland and Russia (3) have been the ones that have accumulated more shares in line with the international strategy of Sierra Nevada.

Sierra Nevada bets on sports competitions

In addition to the Snowboarding and Freestyle Ski World Championships, Sierra Nevada has highlighted in such a special season its commitment to the promotion of competitive sport with the celebration of 26 sporting events for athletes of all ages and sports disciplines.

This sports program has been carried out in 33 days of official competitions, in which a total of 2,898 athletes participated, among children, young people, absolute and veterans, between the ages of 3 and 85 years.