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Sierra Nevada launches new campaign to coincide with the best weekend of the year

Published: Mar 8, 2016

Sierra Nevada, in collaboration with the Ministry of Tourism and Sports, has launched the campaign "A new season starts now" in which the Grenadian winter season stresses that the best moments of skiing, after a difficult start due to weather, start now, and reiterates the intention of maximizing the opening time of the tracks.

The campaign, part of the promotion of the spring season that the Granada resort has been developing for several campaigns, is structured on all media that will have a presence as Easter and April approaches.

estación de esquí sierra nevada

The launch of the campaign coincides with the best weekend of the season in Sierra Nevada in terms of influx with more than 25,000 skiers between Saturday and Sunday, and also in terms of skiable area, with all open areas, including the Lagoon Mares, which opened Saturday for the first time this season.

the fact that the department has again activated artificial snow snowmaking system coinciding with the seasonal decline recorded since Saturday is given. The 'guns', which will likely be active in the coming days, concentrate production in low-lying areas, especially Rio, Loma Dollar and Boulevards, which will suffer most before an eventual rise in temperatures. It is the first time in the history of Sierra Nevada artificial snow system is activated efficiently in March.