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Where do you want to ski?

Aramón returns to surpass the million skiers and lives the best February of its history

Published: Apr 25, 2019

Content

1 A diversified business model that sets the trend

The Aramón group has surpassed , for the sixth consecutive year, the million skiers and has done so in a season marked by the anomalous meteorology. Despite the low rainfall this winter, fans have shown that the ski and leisure activities around the snow proposed by the seasons (with over a hundred unique events and experiences) are very attractive. And when conditions have been adequate, thousands of skiers have chosen these destinations in the Tena Valley, Benasque and Teruel Valley, making February and March have presented the best historical records.

The holding company says goodbye today a campaign that leaves a bittersweet taste due to the hard periods of the late start in Formigal - Panticosa and Teruel on the one hand, and the good influx in February and March that have contributed to reaching that figure, on the other. These periods correspond to the three very different stages that the weather has marked.

The investments in modernization of the facilities, infrastructures and innovation in recent years - 23 million in the last four years - have become great allies this season, especially in the first stage, marked by a difficult start, except in Cerler that It opened on November 30 . Formigal and Valdelinares opened on December 26 , with a few kilometers, but allowing fans to enjoy skiing at Christmas, giving life to the mountains where they settle and making the destinations of Tena and Teruel valley a tourist option.

The second stage started with a heavy snowfall at the end of January followed by an anticyclone that has lasted until the end of March, weeks in which very good data have been recorded that consolidate the dynamics of increased influx observed in the last three years. In this cycle, which includes the months of February and March, the group has broken all its historical records despite the fact that Holy Week has been left out.

And a third , that of April, in which the snow has returned to make an appearance just before a late Holy Week that, despite being animated in the valleys and tracks, cannot be compared with those of other years at the end March or early April.

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A diversified business model that sets the trend

Aramón has opted for a diversified business model where, around the purely sporting activity, it has built a set of experiences aimed at all audiences that make it one of the preferred destinations and that, even in seasons in which the atmospheric conditions They are not as good as desired, give your destinations stability and strength. According to the latest research - such as that carried out by Esade - each ski pass generates 12 in its environment.

Sport and leisure go hand in hand in this model. More than a hundred events organized this season at the resorts and the possibility to choose between experiences both on the slopes and outside them, - such as Marchica, which has celebrated its 10th anniversary this season, has turned its resorts into a destination one more year unique, what a trend.

Finally, the Aramón group wants to thank all the visitors, skiers and collaborators and hopes to see them enjoying the mountains of Aragon this summer.